ICA Home | Welcome

Some museums are cooler than others:
ICA Home | Welcome

The museum is incredible but I bring this site to your attention because I like the website - It's airy, has that " je ne sais quoi" coolness factor about it, yet does so without sacrificing simplicity and usability - a rare accomplishment, especially in the realm of artsy websites (sad but true).

Notice how information is presented in a logical and easy to follow manner that is in effect leading you through the site, offering you a "recommended" experience that you can choose to absorb or otherwise figure out what to do next by yourself.

Seems like the people at the online agency OHO.com know what they are doing...
(- note the funky 3 letter dot com domain!!!)