This Blog is dedicated to the Foundations of Design course given by Mike Darnell at the HIT.
Tuesday, March 11, 2008
Now this is what I call marketing!
HEMA is a Dutch department store. There are 150 stores all over the Netherlands. It also has stores in Belgium, Luxemburg, and Germany. Take a look at HEMA's product page. You can't order anything and it's in Dutch but just wait a couple of seconds and watch what happens.
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great post - i've seen the HEMA page before but i'm glad you posted it here.
ReplyDeleteit's a great example of the power of humor to give the mundane a twist.
in this case a twist that has probably given HEMA PR that money just can't buy...